Social Media Research

Build an agent that searches across TikTok, Reddit, X, LinkedIn, and more to research any topic from social media.

What You’ll Build

A general-purpose research agent that searches across social media platforms — TikTok, Reddit, Instagram, X, Facebook, and LinkedIn — to gather real-world opinions, discussions, and insights on any topic. The agent strategically targets different platforms based on the kind of information it needs and synthesizes findings into a cited report.

View Source on GitHub

Architecture

The agent calls search_social_media multiple times with different queries and platform targets to build a complete picture before synthesizing.

Tools Used

Tool	Platforms	Description
search_social_media	TikTok, Instagram, Reddit, X, Facebook, LinkedIn, or combined	Searches social platforms with platform-specific targeting, time filtering, and optional raw content extraction

The agent can customize each search call with:

• platform — target a specific platform or search all with "combined"
• max_results — control how many results to fetch
• time_range — filter by "day", "week", "month", or "year"
• include_raw_content — extract full post content for deeper analysis

Quick Start

Anthropic SDK

Source File

pip install tavily-agent-toolkit anthropic tavily-python python-dotenv

export TAVILY_API_KEY="your-tavily-api-key"
export ANTHROPIC_API_KEY="your-anthropic-api-key"

python social_media_research.py

LangGraph

Source File

pip install tavily-agent-toolkit langchain langchain-openai tavily-python python-dotenv

export TAVILY_API_KEY="your-tavily-api-key"
export OPENAI_API_KEY="your-openai-api-key"

python social_media_research.py

How It Works

Platform Strategy

The system prompt guides the agent to use platforms strategically:

Reddit is great for honest opinions
TikTok for trends
X for real-time reactions
LinkedIn for professional takes

The agent typically makes 2-4 search calls, targeting different platforms or using different query angles to build comprehensive coverage.

Tool Configuration

The search_social_media tool wraps tavily_agent_toolkit.social_media_search with these defaults:

• search_depth="advanced" for thorough content extraction
• include_answer=True to get an AI-synthesized summary alongside raw results
• time_range="month" as a sensible default for recency

The agent can override these per-call based on what it needs.

Synthesis and Citations

After gathering results from multiple platforms, the agent synthesizes findings into a clear report with inline citations [1], [2] and a sources list with URLs at the end.

Example Interaction

============================================================
Social Media Research Agent
============================================================

This agent searches across TikTok, Reddit, Instagram, X,
Facebook, and LinkedIn to research any topic.

What would you like to research?
> What are people saying about the new iPhone?
------------------------------------------------------------
Researching...

[Searching social media on reddit...]
[Searching social media on x...]
[Searching social media on tiktok...]

============================================================
REPORT
============================================================

The new iPhone has generated significant discussion across
social media platforms. On Reddit, users are largely positive
about the camera improvements [1] but divided on the pricing [2].
TikTok creators have been showcasing the new camera features
with comparisons to previous models [3]. On X, the real-time
reaction has been mixed, with praise for performance but
criticism of incremental updates [4]...

Sources:
[1] r/apple - "iPhone 16 Pro Max camera review" - https://...
[2] r/iphone - "Is the upgrade worth it?" - https://...
[3] TikTok - @techreviewer - https://...
[4] X - @mkbhd - https://...

Example Research Topics

• Product reviews and sentiment (“What do people think of the Dyson Airwrap?”)
• Trending discussions (“What’s viral on TikTok this week?”)
• Public opinion (“How do people feel about remote work?”)
• Event reactions (“What are people saying about the Super Bowl?”)
• Travel recommendations (“Best hiking spots according to Reddit?”)
• Brand perception (“How is Company X perceived on LinkedIn vs Reddit?”)

Key Parameters to Tune

Parameter	Effect
platform	Target a specific platform or "combined" for all. Use "reddit" for honest opinions, "tiktok" for trends.
max_results	Number of results per search call (default: 10)
time_range	"day" for breaking news, "month" for broader trends
include_raw_content	true for full post text, false for snippets only

Next Steps

Company Intelligence

Combine social media research with website crawling for full company analysis.

Tools Reference

Full documentation for social_media_search and all other tools.